Dunki 2023

Arguably the undisputed king of Bollywood, Shah Rukh Khan boasts a legion of ardent fans and an enviable box office track record. His charm transcends borders, captivating audiences worldwide. But Shah Rukh Khan's magic extends beyond the screen. His pre-release campaigns are masterfully outsourced and orchestrated by his most devoted fans, who transform into zealous hype-men, whipping anticipation into a fever pitch and ensuring every release becomes an event.

Currently the three “Dunki” songs have garnered over 100 million, and counting, views on YouTube alone; "Lutt Putt Gaya" - 62 million, “Nikle The Kabhi Hum Ghar Se" - 14 million, and “O Maahi"- 25 million. Another 100 million YT video views are attributed to the non-musical “Dunki Drops”. If the film’s title “Dunki” is a distortion of “Donkey”, these “Dunki Drops” are worth more than their weight in gold.

Shah Rukh Khan is not just a superstar he is also a very savvy businessman. Non-theatrical rights for “Dunki” have already been signed off to the tune of 385 crores for Worldwide distribution. With only 120 crore spent on film production including marketing, “Dunki” has already made some serious money without hitting the box office. Adding acclaimed director Rajkumar Hirani to the winning mix, "Dunki" promises to be more than just a typical Bollywood blockbuster. Hirani's Midas touch, having delivered gems like "3 Idiots" and "Munna Bhai MBBS," guarantees both critical acclaim and commercial success.

“Dunki”s unique theme, an immigration story that covers a compelling topic that would most certainly resonate with viewers across demographic and geographical boundaries.

Imagine heart-wrenching scenes of separation, exhilarating moments of hope, and the bittersweet beauty of finding home in unexpected places.

P.S. Before Dunki is even released we are absolutely thrilled that Taapsee Pannu is part of this forthcoming epic Shah Rukh Khan movie. She deserves this well earned break.